Analysis on Key Success Factors for Partner Relationship Management
نویسندگان
چکیده
منابع مشابه
Critical Success Factors for Customer Relationship Management Implementations
The growing forces of increasing global competition, continuing customer demands, and the significant revolution in Commercial Off The Shelf (COTS) solutions, especially Customer Relationship Management (CRM) applications, have together put pressure upon many organisations to implement CRM solutions and to switch their organisational processes from being product-centric to being customer-centri...
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Most organizations have perceived the customer relationship management (CRM) concept as a technological solution for problems in individual areas, accompanied by a great deal of uncoordinated initiatives. Nevertheless, CRM must be conceived as a strategy, due to its human, technological, and processes implications, at the time an organization decides to implement it. On this basis, the main goa...
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ژورنال
عنوان ژورنال: Korean Management Science Review
سال: 2015
ISSN: 1225-1100
DOI: 10.7737/kmsr.2015.32.4.045